Dave Lakhani

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Member: Dave Lakhani


Bold Approach

Dave's entrepreneur story:

Dave Lakhani is one of the nation's most recognizable experts on applied persuasion, human influence, behavior change and cults. He is an award winning author and speaker who has spoken to more than 3 million people in more than 100 countries around the world over the past decade. 

Dave's background in persuasion is unique, he was raised in a cult from the time he was six until sixteen years of age when he escaped and began studying persuasion, that study continues today. He teaches businesses how to leverage psychological and biological responses to increase sales, change behavior and develop deeper relationships. A small sampling of his consulting clients include:

  • Bodybuilding.com
  • Morter Health Systems
  • Advanced Nutrients
  • Dr. Dave's Best
  • GE
  • P&G
  • & scores more. 

Dave's books include:

  • Persuasion: The Art of Getting What You Want
  • Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You To Know
  • How To Sell When Nobody's Buying and How To Sell Even More When They Are
  • The Power of An Hour
  • & five other books.

A media regular, Dave has been featured in outlets including The Today Show, The Big Idea with Donny Deutsch, CNN, Worth, Business 2.0, Sales and Marketing Management, Inc., Fast Company, and hundreds more.