John Fordemwalt

John Fordemwalt.jpg

John's Entrepreneur Story:

John is currently Co-Founder and COO of New Visual Media LLC, a rapidly growing media company providing digital signage and content distribution solutions to national retail customers.  New Visual Media’s unique highly-localized content generation and delivery system allows large retailers such as Albertsons to localize and refresh in-store messaging to a degree impossible in the past.

Prior to New Visual Media, John was President and CEO of Baseline Inc, an industry leading commercial irrigation controls company sold to Hydropoint Data System in 2016.  Baseline manufactures high tech irrigation control solutions for commercial and agricultural irrigation projects that dramatically reduce outdoor water waste and improve landscape and crop health and yield.

Previous to Baseline, John was Chief Operating Officer at Move Networks, which raised over $40M in venture funding and was eventually sold to Echostar.  He worked for Hewlett-Packard Company for 17 years in various engineering and management positions, and served as VP of Engineering for Edgix Corporation, a venture funded Internet content distribution company.

John has a Bachelor of Science in Computer Engineering from the University of Arizona, has completed NCO graduate work in Electrical Engineering at Stanford University, and has completed Boise State University’s Program for Management Development.

John and his wife Marion are busy raising three girls ages 9 to 13, and as a family they enjoy the outdoor life only Idaho can provide.  John is an avid reader of Science Fiction, and enjoys playing piano and guitar.