Liza's Entrepreneur Story:
Liza was first introduced to the flower industry during her work in the Peace Corps in the early 1990s. After completing her work she remained in Ecuador where she worked for 12 years in the flower industry. It was this time and experience that ultimately opened her eyes to the opportunity of shipping wholesale flowers into the US. The South American flower industry was pessimistic about taking their business direct to the customers but Liza was able to see the future possibilities and helped bridge the gap between the farms and the customers. Now she spends most of her time in Operations, Farm Relations, and Product Development.